₹6.6 Trillion
Estimated India online gambling market size by 2028
Source: KPMG estimate
Last Updated: March 2026
India Betting Market Statistics 2026
This page compiles publicly available data and estimates on India's online sports betting market. All figures are sourced or estimated from publicly reported data. We update this page quarterly.
For practical operator choices, compare the best UPI betting sites, review the legality of betting in India, and browse all reviewed betting sites.
Did You Know?
India's online betting economy is projected to reach ₹6.6 trillion by 2028, while active users are already estimated above 10 crore.
Market Size & Growth
10 Crore+
Estimated active online bettors in India
Source: Industry estimates
120M+
Indian smartphone users who have placed an online bet
Source: EY industry reports / industry estimates
28% YoY
Estimated annual growth rate of India online betting 2022-2026
Source: Industry estimates
Most Popular Sports Bet On in India
Cricket (IPL)67%
Cricket (Other)42%
Football28%
Kabaddi15%
Tennis14%
Basketball (NBA)9%
Horse Racing7%
Percentages represent share of bettors who bet on each sport (multi-select). Source: BettingBling survey of 500 Indian bettors, Q1 2026.
UPI Adoption on Betting Sites
| Year | UPI Transactions (India total) | Est. % used for betting |
|---|---|---|
| 2021 | 28 billion | <1% |
| 2022 | 74 billion | ~1% |
| 2023 | 117 billion | ~2% |
| 2024 | 172 billion | ~3% |
| 2025 | 220 billion (est.) | ~4% |
| 2026 | 280 billion (projected) | ~5% |
Source: NPCI data (public), BettingBling estimates for betting share.
Most Googled Betting Sites in India (2026)
| Rank | Site | Monthly Searches (est.) | Category |
|---|---|---|---|
| 1 | 1xBet | 2,20,000 | Full sportsbook |
| 2 | Mostbet | 1,80,000 | Full sportsbook |
| 3 | Rajabets | 1,40,000 | India-focused |
| 4 | 22Bet | 95,000 | Global brand |
| 5 | Dafabet | 80,000 | Asian brand |
| 6 | Betwinner | 75,000 | Budget betting |
| 7 | 1win | 70,000 | Bonus-focused |
| 8 | Bettilt | 45,000 | Live betting |
| 9 | BetIndi | 38,000 | India-built |
| 10 | Odds96 | 32,000 | Value bonuses |
Estimates based on SEMrush/Ahrefs public data and Google Trends. Not official figures.
IPL Betting Facts
- IPL 2024 betting volumes estimated at ₹35,000 crore+ (industry estimate)
- IPL is the most-bet cricket tournament globally by volume
- Match winner and live next-wicket are the two most popular IPL markets
- Average IPL bet size by Indian users: ₹500-₹2,500 (BettingBling user survey)
- 74 matches in IPL 2024 season - more betting opportunities than any other cricket series
Payment Methods Used by Indian Bettors
UPI (GPay/PhonePe/Paytm)52%
Bank Transfer/NetBanking18%
E-wallets (Skrill/Neteller)14%
Cryptocurrency11%
Debit/Credit Cards5%
Source: BettingBling survey, Q1 2026 (n=500 Indian bettors)
State-by-State Betting Activity
| State | Est. Active Bettors | Primary Sport | Notes |
|---|---|---|---|
| Maharashtra | 18 lakh+ | Cricket/IPL | Highest volume state |
| Karnataka | 14 lakh+ | Cricket/IPL | Bangalore tech users |
| Tamil Nadu | 12 lakh+ | Cricket/IPL | Strong cricket culture |
| Andhra Pradesh | 10 lakh+ | Cricket/IPL | High mobile penetration |
| Uttar Pradesh | 16 lakh+ | Cricket/Kabaddi | Largest population |
| West Bengal | 11 lakh+ | Cricket/Football | Strong football interest |
| Gujarat | 9 lakh+ | Cricket/IPL | High smartphone adoption |
Estimates only. No official government data available.
Who Is This Tool For?
This tool is designed for Indian bettors, sports writers, analysts, and affiliate teams who need dependable numbers before making decisions. If you are planning IPL or cricket bets, evaluating payment trends, or comparing sportsbook opportunities by region, this page gives a single data source you can reference quickly. It is also useful for journalists building market stories and content teams that need clear, cited betting statistics for India-focused guides and reports.
How to Use This Statistics Tool
- Start with the market size cards to choose your lead data point.
- Use UPI and payment shares to map real bettor behavior by method.
- Check sports and state activity tables to focus on high-volume segments.
- Shortlist platforms from our IPL betting sites in India guide using the same market signals.
Example Calculation
Suppose an operator reports 1,00,000 monthly Indian users. If your campaign targets IPL bettors and this page shows 67% of bettors prefer IPL cricket markets, your reachable IPL-focused audience is roughly 67,000 users (1,00,000 x 0.67). If 52% prefer UPI for payments, then about 34,840 users (67,000 x 0.52) should see UPI-first cashiers and offers. This simple model helps prioritize feature work and bonus messaging around the highest-value user segment.
Betting Tips That Use This Tool
- Focus on cricket-heavy books first, then compare with the best cricket betting sites in India for stronger market depth.
- Use payment share data to avoid failed transactions. If a site is weak on UPI flows, prefer alternatives before major IPL matchdays.
- Match your bankroll to sport volatility: keep smaller stake sizes for live betting markets and track ROI by state and sport segment.
Using Data From This Page?
Journalists and bloggers are welcome to cite BettingBling data. Please attribute as:
"Source: BettingBling India, bettingbling.com/india-betting-market-statistics, March 2026"
For data queries: info@bettingbling.com
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India Betting Statistics FAQ
Yes. Industry estimates place the active audience at over 10 crore bettors, with cricket driving most demand.